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Director of Marketing

Ronkonkoma, NY · Marketing/Public Relations · $150,000
Title:                            Director of Marketing
FLSA Status:            Exempt
Reports to:               President

Primary Purpose:

This Director will drive the growth and strength of the Company’s brand by utilizing marketing and strategic experience in B2B industries across corporate, travel and resort, retail that leverage pull-through marketing at its core. The Director of Marketing will work closely with the sales, creative, and product development teams to provide input and market perspective in support of their efforts across five business units. In addition, the Director of Marketing will lead cross functional teams to streamline product development, launches and execution.


Essential Functions:
  • Develop a comprehensive strategic and marketing plan to support business growth objectives – at both the product and the portfolio level, across all business segments and classes of trade
  • Execute complete marketing strategies and campaigns that leverage traditional and new media channels and differentiate versus competitors
  • Develop marketing tools and resources (emails, flyers, sell sheets, etc.) for the sales team, and distributors
  • Coordinate trade shows (virtual and in-person) to ensure proper credentials are in place, planograms are established, and all material (samples, giveaways, etc.) are prepared in a timely manner
  • Create and maintain email marketing programs for multiple divisions including customization and targeted marketing campaigns
  • Optimize marketing investments across products and product lines
  • Develop and lead social media and social networking campaign strategies
  • Communicate a well-structured marketing and branding strategy to all levels of the company
  • Develop and lead analysis and execution of business opportunities and plans related to new product introductions, distribution channel strategies and new market and service opportunities.
  • Own content creation and partner with creative teams to develop and enhance catalogs, brochures, and online content
  • Maintain company website including product updates, pricing, banners and related content
  • Lead analysis and tracking of competitive environment and industry trends
  • May perform other duties and participate in additional projects as required by the business.
  • Lead team across marketing, design, photo, and video
Qualifications:

The ideal candidate will have at least 10 years of experience with increasing levels of responsibility in strategic marketing and brand strategy. This includes 5 years in business building roles, and a minimum of five years in a management role driving marketing and or brand strategy and execution. A Bachelor’s degree in Business is required and an MBA or advanced degree is desirable, but not required. The successful candidate will have the following attributes:
  • Strategic-thinker with the ability to formulate business strategies
  • Demonstrated tenacity, diligence and patience with the ability to adapt to different styles and ways of working
  • Good general business knowledge and exposure to a variety of businesses
  • Ability to move back and forth between strategy and execution of operational details
  • Ability to conceive, create and deliver business presentations to senior management
  • Excellent organizational skills
  • Top notch leadership skills
  • Knowledge of analytical tools for market/business analysis
  • Communication skills that allow effective relationships at all levels, results driven, and capable of multi-taking in a very intense environment
  • Proactive work style
  • Analytical, logical thinker, resourceful and a problem-solver
  • Ability to deal with ambiguity
  • Takes initiative, self-starter when given general direction
  • Strong work ethic and willingness to travel
  • Excellent written and oral communication skills and the proven ability to influence multiple levels of the organization
  • Strong interpersonal, negotiation, impact and influence, and conflict management skills.


 
Patrick McHargue

PromoPlacement | Director of Talent
pmchargue@promoplacementrecruiting.com
314.630.2820
promoplacement.com

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